Gen AI. Misinformation. Cyber hacks. Deep fakes. Autobots. Decepticons.

The digital landscape is rapidly evolving. Powerful technology is accessible to everyone. Speed is critical, as the tides can turn in a matter of minutes. And threats can come from anyone, anywhere at any time. Managing and protecting an organization's reputation has become exponentially more challenging. And the stakes have never been higher.

In this session, we will examine real-world examples and the latest research on digital crisis management, which has been exacerbated by the proliferation of technology-driven threats. By understanding the tactics employed by malicious actors and the vulnerabilities they exploit, you'll gain valuable insights into safeguarding against reputational damage and operational disruption. We'll also speculate about the future of digital crisis and issues management and discuss some of the ways you can prepare now for what may lie ahead in the not-too-distant future. This session will be led by Steve Bauer, SVP & Senior Partner at FleishmanHillard, one of the world's leading global communications firms. Steve is a veteran presenter at MDMC and is a founding member of the UMSL Digital Marketing Advisory Board.