Recap of MDMC17

What Makes MDMC Unique

AI Can Drive What We Buy: How Social Media is Changing Content and Commerce

In this session, Obele Brown-West, SVP, Digital Account & Engagement Lead at Weber Shandwick, will explain what’s behind the emergence of social as an e-commerce engine and what marketers need to know about using social to drive sales. This information will be backed by Global case studies showcasing how Weber Shandwick has partnered with clients to take advantage of new opportunities in social commerce.

Social Video: 5 Mistakes You’re Probably Making

With the internet quickly becoming one giant video stream brands agencies are trying to solve out how to produce video content at scale and measure ROI. Jeremy will identify common mistakes brands and agencies are making when it comes to producing content for social channels that can be fixed instantly. Attendees will walk away with actionable takeaways when it comes to digital video production and promotion that they can utilize immediately in their own campaigns.

Inbox Bloopers: 10 Big Mistakes in Email Marketing

Jessica Pupillo has seen a ton of costly mistakes. Missing or irrelevant preheader text, internal notes left in final email copy, email that looks a wreck on Outlook or Android devices, or opt-in forms and confirmation emails that miss the mark – they’re all easy slip-ups routinely made by marketers. The consequences of some of these mistakes can be costly; they lead to lower opens, clicks and conversions. Still other mistakes can result in legal trouble. But there are a few key processes savvy marketers put into place to avoid these embarrassing mistakes.

Search Snippets: How to Create Content That Targets Spot No. 0 in Google

Google search engine results page features and snippets—which appear in a box above the first organic listing and directly answer the user’s question—have become a desired spot to rank for. The good news for brands? With strategic search engine optimization, it’s possible to end up in this sweet spot. This talk will break down everything digital marketers should know about “position zero” and how to develop content that earns a spot in a snippet.

“Being a part of and presenting at MDMC16 was outstanding. Being surrounded by such a world-class audience of professional marketers truly energizing for me personally. I found the quality of insight about the marketplace to be top-shelf.”

– W. Scott McNabb, Oracle

“ This conference brings together top-notch people to whom I have later reached out for advice and consulting. Truly a must for any forward-thinking digital marketer.”

– Kaiser Fung, Speaker, Author, Advisor, Educator in Data Analytics & Visualization

“I really enjoyed speaking at MDMC16. The conference brought together marketing professionals from the midwest and beyond – it was great to be part of that community while sharing Refinery29’s approach to speaking to the millenial mindset.”

– Finola Austin, Refinery29