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May 21, 2020 12:20 PM - May 21, 2021 11:50 PM (America/Chicago) Switch to local time
20200521T1220 20200521T2350 America/Chicago Irrational Loyalty-- Building a Brand That Thrives In Turbulent Times Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front-page news. Poor business decisions, cor... Midwest Digital Marketing Conference 2020 info@bestmarketingconference.com

Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front-page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.


Don't leave your brand's fate up to guesswork. Take control today.


Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. 


One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, goodwill, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.

TAKEAWAYS: 

  • What every company can learn from a small Ice Cream factory that literally killed customers and is more profitable than ever
  • How the world of branding and marketing changed forever with the 2016 election
  • How the Amazonification of the world has made branding an imperative for companies of any size in any industry
  • How to build a strong brand foundation that propels organizations to be able to charge premiums for their products and services and become more sustainable
  • Ripped-from-the-headlines stories of brands that endured a Crisis of Culture, Crisis of Leadership, Crisis of Ignorance and how they fared


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