Grand Ballroom A/B Apr 18, 2019 Breakout Session
B2B/B2C/Non-Profit | Medium/Large Companies | Creative | Digital Strategy | Managers | C-Level | Academic/Students 09:45 AM - 10:30 AM

 

Your employees – who have been immersed for years in social media, where circulating the latest memes, GIFs, viral videos and snarky corporate Twitter content is the norm – often have an incomplete understanding of intellectual property laws. This puts you at risk for an expensive lawsuit. We will explain how to avoid trademark, copyright, defamation, and right of publicity claims in your content, and how to protect your own creations and photography from unauthorized use on the web. Has your organization possibly “borrowed” some content from the Internet in the past? We will give you some tips on auditing your content and social media feeds, and how to find alternative sources of content that you can license for your own use. We will also give a brief overview of fair use and just how far that right extends. Don’t meme before thinking: Use this IP primer to educate your marketing team and ensure you only create and share authorized — yet still highly clickable — content. 


Speakers
Thompson Coburn LLP
Partner
Thompson Coburn LLP
Partner

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