Take a Survey Grand Ballroom A/B Apr 18, 2019 Breakout Session
B2B/B2C/Non-Profit | Medium/Large Companies | Creative | Digital Strategy | Managers | C-Level | Academic/Students 09:45 AM - 10:30 AM


Your employees – who have been immersed for years in social media, where circulating the latest memes, GIFs, viral videos and snarky corporate Twitter content is the norm – often have an incomplete understanding of intellectual property laws. This puts you at risk for an expensive lawsuit. We will explain how to avoid trademark, copyright, defamation, and right of publicity claims in your content, and how to protect your own creations and photography from unauthorized use on the web. Has your organization possibly “borrowed” some content from the Internet in the past? We will give you some tips on auditing your content and social media feeds, and how to find alternative sources of content that you can license for your own use. We will also give a brief overview of fair use and just how far that right extends. Don’t meme before thinking: Use this IP primer to educate your marketing team and ensure you only create and share authorized — yet still highly clickable — content. 

Thompson Coburn LLP
Thompson Coburn LLP
CatchPhrase Communications
Perficient Digital
Senior Organic Search Strategist
Roeslein & Associates, Inc.
Manager, Sales & Marketing
MERS Goodwill
Branding & Marketing Specialist
Sr. Digital Media Strategist
TD Ameritrade
Senior Digital Marketing Analyst
O+B | P
Account Manager
Digital Marketing Strategist
Anvil Analytics + Insights
Associate Software Engineer
Shriners Hospitals for Children
Media Resources, Director
QueenBee Marketing
Managing Director
QueenBee Marketing
Project manager
Rosati-Kain High School
Mission Advancement
Media/Marketing Manager
Weber Shandwick
Executive Vice President, Client Experience Digital & Innovation Lead - Central Region
Kingsbury Animal Hospital/Game Nite
Receptionist /Assistant Manager
St. Charles County Government
Communications Manager


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