Job Title
Assistant Professor

Company/Organization
St. John's University

Speaker Biography
Neil is Assistant Professor of Advertising and Director of the Masters in Integrated Advertising Communications program at St. John's University. His research focus is digital innovation: he seeks to explore the possibilities of digital engagement to enhance customer relationships, increase lifetime value and drive profits through innovative marketing strategies. Neil came to academia after a 30-year career in advertising, the last 16 years of which were focused on digital and digital marketing. He built the first ever online ads for The New York Times, the first ever mobile program for the Data & Marketing Association, the first ever email program for Hachette Filipacchi, and has advised brands such as American Express, Disney, The New York Times, Bristol Myers Squibb, Constant Contact, Merrill Lynch, and not-for-profits such Wounded Warrior Project and ASPCA. Neil has won multiple creative and digital innovation awards. He is a top-rated speaker and has lectured worldwide on multichannel marketing, integrated advertising, digital and creative strategy. Neil received his M.S. in Direct and Interactive Marketing from New York University, and holds B.A. in Psychology from the State University of New York, College at Oneonta.