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Check-in Take a Survey Social Media Marketing | Beginner Levels | Managers | B2C
May 25, 2020 08:00 AM - May 21, 2021 11:50 PM (America/Chicago) Switch to local time
20200525T0800 20200525T2350 America/Chicago Coronavirus Response for Businesses through SEO *On-demand sessions available to On-Demand Digital Experience Ticket Holders and MDMC20 In-Person Conference Ticket Holders. **To watch on-demand session, login to your MDMC account and click the che... Midwest Digital Marketing Conference 2020 info@bestmarketingconference.com

*On-demand sessions available to On-Demand Digital Experience Ticket Holders and MDMC20 In-Person Conference Ticket Holders. 

**To watch on-demand session, login to your MDMC account and click the check-in button below the session title on this page.


Marketers may be neglecting a valuable resource to create real customer engagement: online customer reviews and ratings. A recent study found that 80% of consumers are likely to shop at a store that responds to customer reviews. Millennials and Gen Z favor businesses that care, and engage in two-ways conversations. If a retailer never joins the online conversation, it may be falling behind the curve, since responsiveness is an undeniable elevator of brand perception -- which leads to more new customers and repeat business. Agile reviews responsiveness not only can show concern for customer service experiences after a sale, but also they can push leads farther down the funnel toward conversion. Further, good responsiveness to online reviews is a key way to leverage the growing premium on personalization in SEO and SEM. But how do businesses respond to reviews with consistency, authenticity and brand integrity? Uberall's Kelly Benish will share exclusive data on consumers' trending attitudes toward online responsiveness and detail some methods to leverage the power of reviews for better SEO, enhanced personalization, deeper customer engagement, and bolstering brand reputation.



Ms. Kelly Benish
Uberall
Vice President of Strategic Partnerships, NA
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