Add to my Schedule Grand Ballroom C Apr 10, 2020 Breakout Session
B2B/B2C/Non-Profit | Intermediate Levels | Leadership, HR & Personal Branding 03:35 PM - 04:25 PM
20200410T1535 20200410T1625 America/Chicago Implementing a Data-Driven Marketing Culture Committing to invest in a business intelligence tool and hiring a team of analysts is what most senior leaders consider as the first step to creating a data-driven decision-making process. At Anvil, w... Grand Ballroom C Midwest Digital Marketing Conference 2020 info@bestmarketingconference.com

Committing to invest in a business intelligence tool and hiring a team of analysts is what most senior leaders consider as the first step to creating a data-driven decision-making process. At Anvil, we have seen time and time again that a change in the leadership culture is what is truly needed before any technology can be efficient. Attend this session to learn the key steps leaders need to take to create a culture where data drives action. We'll discuss real case studies and you'll walk away with a step-by-step plan to begin creating a culture within your organization where data drives your marketing strategy.


Speakers
Anvil Analytics + Insights
CEO

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