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Watch Live Take a Survey Intermediate Levels | Leadership, HR & Personal Branding | Managers | B2B/B2C
May 21, 2020 02:50 PM - May 21, 2021 11:50 PM (America/Chicago) Switch to local time
20200521T1450 20200521T2350 America/Chicago Google Ads: Understanding the most powerful marketing tool on the planet

*This session recording is available to Free Virtual Summit, On-Demand Digital Experience, and MDMC20 In-Person Conference Ticket Holders. 

**To watch on-demand session, login to your MDMC account and click the check-in button below the session title on this page.

Google is oft-cited alongside Facebook and Amazon as just another marketplace. One more marketing channel to add to your checklist of "things to do" when growing your business. Nothing could be further from the truth. Google is the strongest indication of intent in existence. Facebook knows what you tell it, Google knows what you ask it. Facebook knows your lies, Google knows your search for truth. Google knows who speeds on their way to work, who lies to their spouse, and who is cheating on their taxes. Now, does this intense degree of granular tracking herald the coming of some dystopian future where all freedoms are lost? Yes, it probably does. However, until that time comes, we can use this powerful tool to build predictable & scalable pipelines of new customers, identify new market opportunities, and discover entirely new lines of business. But, before you are equipped to do that, you need to understand what Google really is (and what it isn't) and how Google Ads functions within the Google ecosystem. 

Midwest Digital Marketing Conference info@bestmarketingconference.com

*This session recording is available to Free Virtual Summit, On-Demand Digital Experience, and MDMC20 In-Person Conference Ticket Holders. 

**To watch on-demand session, login to your MDMC account and click the check-in button below the session title on this page.


Google is oft-cited alongside Facebook and Amazon as just another marketplace. One more marketing channel to add to your checklist of "things to do" when growing your business. Nothing could be further from the truth. Google is the strongest indication of intent in existence. Facebook knows what you tell it, Google knows what you ask it. Facebook knows your lies, Google knows your search for truth. Google knows who speeds on their way to work, who lies to their spouse, and who is cheating on their taxes. Now, does this intense degree of granular tracking herald the coming of some dystopian future where all freedoms are lost? Yes, it probably does. However, until that time comes, we can use this powerful tool to build predictable & scalable pipelines of new customers, identify new market opportunities, and discover entirely new lines of business. But, before you are equipped to do that, you need to understand what Google really is (and what it isn't) and how Google Ads functions within the Google ecosystem. 

Solutions 8
Solutions 8
Founder & CEO
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