Add to my Schedule Grand Ballroom F Apr 09, 2020 Breakout Session
B2B/B2C/Non-Profit | Beginner Levels | SEO,SEM, Data and Analytics | Entry Career Level 03:35 PM - 04:25 PM
20200409T1535 20200409T1625 America/Chicago Google Ads: Understanding the most powerful marketing tool on the planet Google is oft-cited alongside Facebook and Amazon as just another marketplace. One more marketing channel to add to your checklist of "things to do" when growing your business. Nothing could be furthe... Grand Ballroom F Midwest Digital Marketing Conference 2020 info@bestmarketingconference.com

Google is oft-cited alongside Facebook and Amazon as just another marketplace. One more marketing channel to add to your checklist of "things to do" when growing your business. Nothing could be further from the truth. Google is the strongest indication of intent in existence. Facebook knows what you tell it, Google knows what you ask it. Facebook knows your lies, Google knows your search for truth. Google knows who speeds on their way to work, who lies to their spouse, and who is cheating on their taxes. Now, does this intense degree of granular tracking herald the coming of some dystopian future where all freedoms are lost? Yes, it probably does. However, until that time comes, we can use this powerful tool to build predictable & scalable pipelines of new customers, identify new market opportunities, and discover entirely new lines of business. But, before you are equipped to do that, you need to understand what Google really is (and what it isn't) and how Google Ads functions within the Google ecosystem. 




Speakers
Solutions 8
Founder & CEO

Discussions


Discussion not started yet.

WANT MORE INFORMATION BEFORE MAKING A DECISION?


Don't miss anything by signing up for our email updates.