Take a Survey Regency Ballroom A Apr 17, 2019 Panel Session
Data and Analytics 02:00 PM - 02:45 PM

There is more data available to organizations today about their customers and business performance than ever before. Yet, harnessing that data, making it actionable and connecting resulting performance to analytics is often an elusive task. There are however some fundamental tools, processes and strategies that, when implemented, empower data driven decision making and improved marketing and business performance. Join our panel of innovative marketers as we discuss (and possibly debate) fundamental and practical solutions for moving organizations forward in the area of data driven marketing. Some of the topics that will be addressed are 'What are organizations doing wrong that keeps them from truly being data driven?' and 'How do you move from reporting to analytics to business intelligence?' We also will welcome your observations, thoughts, questions and input during the Q&A session! 


Anvil Analytics + Insights
NorthSide Metrics
Principal + Founder
Handi-Craft Company
Director of Digital Marketing
Murphy Company
Manager Automation & Energy Solutions
DuPont Nutrition and Health
Consumer and Marketplace Insights
Express Scripts
Marketing Manager
Senior Manager, Digital Media & Partnerships
JCI (Junior Chamber International)
Chief Marketing Officer
Bamboo Equity Partners
Assistant Vice President
Wunderman Health
Senior Digital Channel Manager
KPS Physician Staffing
Marketing Director
Anvil Analytics + Insights
Associate Software Engineer
Maryville University
Marketing Coordinator
Duke Manufacturing
Marketing Communications Manager
Market Segment Manager


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