Justify Your Trip

Need to Convince Your Boss?

So you want to attend #MDMC19. You know it will be a great learning experience and advance your career goals. All you need to do is convince your boss (even if the boss is you and you need to decide who to send from your team). Well, you’re in luck, because we’ve drafted an email that you can use to do just that.


Also, make sure to familiarize yourself with this year's agenda so you can list some of the sessions that will most benefit your role: View Agenda


From: [YOU]




Subject: Request to Attend the Midwest Digital Marketing Conference



Dear [Boss],


I would like to get your approval to attend the Midwest Digital Marketing Conference (aka #MDMC19), from April 16-18.


In checking out the agenda (view here), you can see that there is a lot of practical content to help us improve our programs, including digital marketing best practices, case studies, and tips and tricks for maximizing our digital marketing effectiveness. On top of that, it will also address big picture topics like contextual marketing, hyper-personalization, Artificial Intelligence, and more.


Everything I learn and everyone I meet will be in the context of like-minded digital marketers who are grappling with a lot of the same issues we are. This is invaluable when it comes to turning information into action when I get back to the office. In short, many of the sessions at #MDMC19 address our challenges. The tips, tools, and strategies that I’ll learn will help us become more effective and efficient. For example, [list a session or workshop] will help me better address [list your company’s challenge.]


Lastly, the event is a great value with ticket prices maxing out at $349 with lesser priced options available. Hotel costs are fairly low as well, making this conference affordable in comparison to others. 


I am confident that this event will help us achieve our marketing goals and improve our ROI. Please let me know what you think.




[your name]