Modern marketing is evolving, and Account-Based Marketing (ABM) is at the forefront of this revolution. But for many B2B companies, two major questions linger-how do you scale impactful ABM efforts on a tight budget, and how do you move beyond lead-centric models like MQLs and SQLs to focus on what truly matters?
Join Brianna Miller, Director of Demand Generation at Cohere Health and Adjunct Marketing Professor at UMSL, for an eye-opening session designed to empower you to tackle these challenges with confidence. Brianna will guide you through actionable strategies to design and scale ABM campaigns that amplify your impact on limited resources, proving that enterprise-level results are achievable without deep pockets.
You'll also learn how to transition from traditional lead-focused metrics toward account-based models like Marketing Qualified Accounts (MQAs) and Sales Qualified Accounts (SQAs). These approaches not only align marketing and sales efforts but also foster deeper engagement and position your organization for long-term success. Brianna will share practical advice to unify cross-functional teams, gain stakeholder buy-in, and track shared KPIs that measure the true ROI of your efforts.
This session will help you redefine what's possible for your team, your strategies, and your budget. It's time to break free from outdated silos, refocus your goals, and ignite your organization's potential with innovative ABM strategies.
Modern marketing is evolving, and Account-Based Marketing (ABM) is at the forefront of this revolution. But for many B2B companies, two major questions linger-how do you scale impactful ABM efforts on a tight budget, and how do you move beyond lead-centric models like MQLs and SQLs to focus on what truly matters?
Join Brianna Miller, Director of Demand Generation at Cohere Health and Adjunct Marketing Professor at UMSL, for an eye-opening session designed to empower you to tackle these challenges with confidence. Brianna will guide you through actionable strategies to design and scale ABM campaigns that amplify your impact on limited resources, proving that enterprise-level results are achievable without deep pockets.
You'll also learn how to transition from traditional lead-focused metrics toward account-based models like Marketing Qualified Accounts (MQAs) and Sales Qualified Accounts (SQAs). These approaches not only align marketing and sales efforts but also foster deeper engagement and position your organization for long-term success. Brianna will share practical advice to unify cross-functional teams, gain stakeholder buy-in, and track shared KPIs that measure the true ROI of your efforts.
This session will help you redefine what's possible for your team, your strategies, and your budget. It's time to break free from outdated silos, refocus your goals, and ignite your organization's potential with innovative ABM strategies.
Key Takeaways:Step-by-step insights for launching and scaling high-impact ABM campaigns on a constrained budget.The benefits of replacing MQLs and SQLs with MQAs and SQAs to drive better alignment and results.Practical solutions to foster seamless collaboration between ... Concourse C Midwest Digital Marketing Conference info@bestmarketingconference.comTechnical Issues?
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