In this engaging session, we will delve into the vital role that curiosity plays in driving marketing innovation. Discover how cultivating a culture of curiosity can inspire fresh ideas and lead to breakthrough strategies. Learn practical techniques used in multiple case studies to ignite curiosity for your brand. How can unlocking our curiosity about Pokemon Go, Apple, ChatGPT, and Fortnite inform us about the future of marketing? This session will be high-energy, applicable, and open your ideation lens throughout the conference.