speaker-info

Tony Yi

GM of Strategic Commercial Accounts/Business Development of Videology Group

About Tony

Tony is a GM at Videology and heads up Strategic Commercial Accounts and Business Development. In this role he manages a team who works with major media companies (programmers, broadcasters and service providers), their advertisers/agencies and ecosystem partners to drive market success. He has over 20 years of strategy consulting, television/video advertising and digital media experience from working at startups (strategic exits with both Oracle twice and IBM) to global media conglomerates such as Bertelsmann/Arvato S4M and E&Y. Tony graduated from Johns Hopkins University. He currently lives in the Philadelphia area.

Videology is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.

My MDMC18 Sessions

Data Driven Video – Your Unfair Advantage: Bringing Data to the Entire Marketing Funnel

Grand Ballroom C

In today’s multi-screen video world, data is everywhere. While much of the available data has lived at the bottom of the marketing funnel, advanced TV advertising is positioned to pull that accountability through to the top. The same data sets available in the digital world are now available for TV, either directly or through advanced […]

Data Track
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