Digital Account & Engagement Lead,Weber Shandwick
Obele Brown-West is a 2015 recipient of PRWeek’s Innovation 50 Award and a 2016 PRWeek 40 Under 40 honoree. She has led national and global marketing initiatives with Fortune 100 and Fortune 500 companies for brands like TracFone, United Airlines, and Mattel. Additionally, Obele was responsible for the 2007 launch of the website for The Week Magazine – orchestrating the strategy that led to the site reaching 1.2 million unique visitors within the first year of launch.
In the early days of social, platforms were seen as a means for driving top of funnel brand metrics like awareness—but they weren’t taken seriously as a legitimate driver of e-commerce. Flash forward to today and players like Instagram and Snapchat are evolving to take consumers from content discovery and inspiration to purchase. In this […]