Katie Krum

Sr. Director of Engagement, Under Armour

About Katie

Katie is currently the Sr. Director of Engagement at Under Armour. She manages content and engagement across the UA Connected Fitness ecosystem including MyFitnessPal and MapMyRun.

Previously, Katie worked in digital marketing at Marriott International and Nickelodeon. In 2015, she was named ’40 under 40′ by Brand Innovators. She comes from a start-up background where she discovered her passion for digital technologies. Katie graduated from Princeton with a B.A. in History and NYU with a M.S. in Integrated Marketing.


My MDMC18 Sessions

Content Stategy