Senior Brand Strategist at Refinery29
After three years as part of WPP’s prestigious Marketing Fellowship programme, Finola Austin now leads the Brand Strategy function at Refinery29, as part of the Brand Experiences team. She is in charge of crafting creative strategies for brand partners (with focus on Beauty and CPG), designing and facilitating strategic workshops, co-leading awards strategy, and developing proprietary planning process.
Finola is also the founder of The Secret Victorianist, a blog on nineteenth-century literature and culture, which won the Highly Commended, UK Blog Awards, 2014.
Description: More than a million millennials are becoming moms each year. They’re an economic powerhouse and winning with them is crucial for brands of every size across multiple industries. But are they being spoken to correctly? How should marketers be addressing women for whom motherhood is an ‘if’, not a ‘when’? And what impact has […]