Add to my Schedule Midway VII & VIII Apr 10, 2020 Breakout Session
Beginner Levels | Digital Marketing Strategy | Managers | B2B/B2C 01:10 PM - 02:00 PM
20200410T1310 20200410T1400 America/Chicago Going Off(line): Why The World's Leading CMOs Are Doubling Down On Events CMOs grew their event budgets by 22% in 2019, realizing that offline events comprise the single most effective marketing channel for achieving business outcomes. By placing customized in-person experi... Midway VII & VIII Midwest Digital Marketing Conference 2020 info@bestmarketingconference.com

CMOs grew their event budgets by 22% in 2019, realizing that offline events comprise the single most effective marketing channel for achieving business outcomes. By placing customized in-person experiences front and center, companies like Apple, HubSpot, and Salesforce are establishing closer branded connections with users that nurtures direct engagement and breaks through the digital noise. What might seem to the casual observer as tech backlash just might be a realization that direct engagement should be just that: direct -- face-to-face, offline. And, this surge in events spending isn't just for optics; it's about differentiation, brand attachment -- and the bottom line. Find out the factors informing this trend towards face-to-face, the business outcomes of event marketing, and practical methods to scale events strategies. 

Data shows that C-suite executives believe in the power of experiential marketing to reach a precisely targeted audience. For customers to embrace a brand, they must be able to relate to it, interact with it, and see its authentic face. Events also can be the elusive differentiator in a world where Millennials and Gen Zs crave offline experiences. Though some offline strategies involve live events as we typically think of them, for instance hosting conferences or exhibiting at trade shows, others can include one-off installations that activate customers or exclusive product launch events that help build anticipation. Event marketing has proven to boost ROI, providing differentiation, and nurturing brand affinity - and will be a priority for marketing executives in 2019 and beyond.




Speakers
Bizzabo
Co-Founder & CEO

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