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Check-in Take a Survey B2B/B2C/Non-Profit | Advanced Levels | Managers | Content Marketing
May 28, 2020 08:00 AM - May 21, 2021 11:50 PM (America/Chicago) Switch to local time
20200528T0800 20200528T2350 America/Chicago Maslow's Hierarchy of Needs: Email Edition *On-demand sessions available to On-Demand Digital Experience Ticket Holders and MDMC20 In-Person Conference Ticket Holders. **To watch on-demand session, login to your MDMC account and click the che... Midwest Digital Marketing Conference 2020 info@bestmarketingconference.com

*On-demand sessions available to On-Demand Digital Experience Ticket Holders and MDMC20 In-Person Conference Ticket Holders. 

**To watch on-demand session, login to your MDMC account and click the check-in button below the session title on this page.


Marketing academics often reference Abraham Maslow's famous Hierarchy of Needs, which is based on his 1943 paper "A Theory of Motivation," originally published in Psychological Review. In it, Maslow shared his theory of human psychological growth in humans, called the "hierarchy of needs." He says that to move up in the hierarchy of psychological development, one must have more basic needs met before progressing to the next level in the hierarchy, which is illustrated by a pyramid diagram. Given the personal nature of email, this concept can help exemplify the needs of subscribers.

In this presentation, you'll learn how email marketers can impact the needs of subscribers by leveraging Maslow's hierarchy as a framework. We'll cover everything up the pyramid from deliverability, privacy, personalization, loyalty and innovations.

 April Mullen
SparkPost
Director of Strategic Insights
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