Midway X Apr 16, 2019 Pre-Conference Workshop 01:00 PM - 04:00 PM

This workshop will cover:


- A step-by-step system for building your UTMs.

- How to automate UTM tracking to get clean data.

- Insights into what?s possible with clean UTM data.

- How to properly install of Google Tag Manager.

- The correct way to install a Facebook's base tracking code, view script, and conversion script.

- The separation of the view script from the Facebook base tracking code for improved tracking control.?

- Proper set up of conversion tracking.?

- UTM nomenclatures for running campaigns with an advanced naming structure to help gain better attribution insights.?

- How to ensure UTM's are dynamically generated for Facebook campaigns.

Get Social Communication, Inc.
Owner / Content Creator / Marketing Manager
Concordia Publishing House
Data Integration Analyst


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