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Midway X Apr 16, 2019 Pre-Conference Workshop 01:00 PM - 04:00 PM
20190416T1300 20190416T1600 America/Chicago Advanced UTM Best Practices Workshop This workshop will cover:   - A step-by-step system for building your UTMs. - How to automate UTM tracking to get clean data. - Insights into what’s possible with clean UTM data. - How to properly ... Midway X Midwest Digital Marketing Conference 2019 info@bestmarketingconference.com

This workshop will cover:

 

- A step-by-step system for building your UTMs.

- How to automate UTM tracking to get clean data.

- Insights into what’s possible with clean UTM data.

- How to properly install of Google Tag Manager.

- The correct way to install a Facebook's base tracking code, view script, and conversion script.

- The separation of the view script from the Facebook base tracking code for improved tracking control. 

- Proper set up of conversion tracking. 

- UTM nomenclatures for running campaigns with an advanced naming structure to help gain better attribution insights. 

- How to ensure UTM's are dynamically generated for Facebook campaigns.


Speakers
PenPath
CEO

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