Midway V Apr 16, 2019 Pre-Conference Workshop 01:00 PM - 04:00 PM

How To Build And Then Blow Up The Three Pillars Of Content Marketing

To be successful at Content Marketing and use content to grow your business, you need to adopt the three pillars: structure, creation, and amplification. But once you know the rules, that?s when it?s time to break them! In this intense 3-hour workshop, you?ll learn how to apply the latest strategies and best practices to leverage content to generate traffic, leads, and sales. You'll see how properly crafted content can be used and re-used and re-purposed in a variety of ways to stretch that investment. And then you?ll learn how to blow it all up to make real magic happen.

Mike Allton has been blogging and teaching others how to blog for over a decade, and has been awarded the prestigious Top Ten Social Media Blog designation by Social Media Examiner two years in a row. During this presentation, you?ll learn the strategies and tactics that Mike has developed and used to create outstanding content quickly, and how he?s used that content to grow a massive audience.

Content Marketing Practitioner
Duke Manufacturing
Marketing Communications Manager
Ponce Health Sciences University
Admissions Officer


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