Take a Survey Grand Ballroom A/B Apr 17, 2019 Breakout Session
B2B/B2C/Non-Profit | Advanced Levels | Small Business | Medium/Large Companies | Enterprise Level Companies | Digital Strategy | Managers | C-Level | Academic/Students 04:15 PM - 05:00 PM

Digital marketers have unique expertise in understanding customer value, technology and organizational success, making them more powerful than ever before to become the implementers of the company vision - to become product leaders. Their role is to have an insatiable curiosity to understand the customer, to connect people to meaningful solutions, not to simply sell products. Product leadership is transforming business models because it’s the way you talk about the product, it’s the way you acquire customers, the end-to-end sales process, the experience that someone has when they’re going through that process. That’s all part of the product, at least in the customer’s mind.


Speakers
Johnson & Johnson
Healthcare Technology
Attendees
Royal Canin USA
Marketing Specialist
Missouri Dept of Transportation
Communications Specialist
Geniecast
Marketing Manager
Dot Foods
Digital Marketing Specialist
Express Scripts
Marketing Manager
Coolfire Solutions
VP, Marketing
Bamboo Equity Partners
Assistant Vice President
The Climate Corporation
Global Content Director
Perficient
Marketing Coordinator
EyePromise
Marketing Product Manager
Washington University St. Louis
Student
AVALA Inc.
Director of Technical Services
PracticeLink
Marketing Manager
Perficient
Marketing Coordinator
Premium Retail Services
Director, Digital Strategy
Express Scripts
Marketing Manager
Practicelink
Creative Director
Bonnie L Frank Coaching & Consulting
CEO

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