Grand Ballroom A/B Apr 17, 2019 Breakout Session
B2B/B2C/Non-Profit | Advanced Levels | Small Business | Medium/Large Companies | Enterprise Level Companies | Digital Strategy | Managers | C-Level | Academic/Students 04:15 PM - 05:00 PM

Digital marketers have unique expertise in understanding customer value, technology and organizational success, making them more powerful than ever before to become the implementers of the company vision - to become product leaders. Their role is to have an insatiable curiosity to understand the customer, to connect people to meaningful solutions, not to simply sell products. Product leadership is transforming business models because it?s the way you talk about the product, it?s the way you acquire customers, the end-to-end sales process, the experience that someone has when they?re going through that process. That?s all part of the product, at least in the customer?s mind.

Johnson & Johnson
Healthcare Technology


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