Take a Survey Regency Ballroom B Apr 18, 2019 Breakout Session
Social Media Marketing | B2B/B2C/Non-Profit | Small Business | Medium/Large Companies | Enterprise Level Companies | Managers | C-Level | Academic/Students 04:15 PM - 05:00 PM

Sometimes confused for merely a job-seeking platform, LinkedIn has quickly emerged as a premiere content destination. Did you know that there are now 15X more content impressions than job related impressions that get published within your LinkedIn newsfeed. Or that there is 7X more engagement with that content versus job listings?


With 590M+ members, LinkedIn offers the ability to target the audiences that matter the most to you – at scale – while they are operating with a professional, objective-drive mindset. Learn how to take advantage of this unparalleled opportunity to build an impactful brand presence on LinkedIn that both drives awareness AND meaningful actions.


During this session, you’ll hear from the North American Manager of Content Marketing Evangelists, Pearce Delisle, who has helped to consults hundreds of marketers worldwide on how they can achieve their objectives via LinkedIn. In particular, he’ll cover the following:

- Exactly what content themes and formats what best on LinkedIn

- How to maximize the various LinkedIn content distribution capabilities to achieve your specific marketing objectives

- Concrete examples of some of the top performing content on LinkedIn


This session is applicable to all marketers across all verticals looking to engage and convert prospects – and yes, including B2C marketers!

NAMER Manager, Content Marketing Evagelists
Marketing Manager
Marketing Manager
Illinois Heartland Library System
Communication Coordinator
Murphy Company
Manager Automation & Energy Solutions
Greater Belleville Chamber of Commerce
Marketing & Communications Manager
Metrospect Media LLC
Butler's Pantry
Marketing Manager
Illinois Heartland Library System
Marketing Coordinator
Marketing Coordinator
Express Scripts
Marketing Manager
Shriners Hospitals for Children
Media Resources, Director
Metonymy Media
Director of Accounts
Projex, LLC
Project Manager and Change Consultant
Words by Design
Optima Graphics
Marketing Communications Specialist
St. Louis Community College
MarComm Mgr, Workforce Solutions
Emerge IT Solutions
Marketing Manager
Lady J Huston


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