Sometimes confused for merely a job-seeking platform, LinkedIn has quickly emerged as a premiere content destination. Did you know that there are now 15X more content impressions than job related impressions that get published within your LinkedIn newsfeed. Or that there is 7X more engagement with that content versus job listings?

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With 590M+ members, LinkedIn offers the ability to target the audiences that matter the most to you ? at scale ? while they are operating with a professional, objective-drive mindset. Learn how to take advantage of this unparalleled opportunity to build an impactful brand presence on LinkedIn that both drives awareness AND meaningful actions.

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During this session, you?ll hear from the North American Manager of Content Marketing Evangelists, Pearce Delisle, who has helped to consults hundreds of marketers worldwide on how they can achieve their objectives via LinkedIn. In particular, he?ll cover the following:

- Exactly what content themes and formats what best on LinkedIn

- How to maximize the various LinkedIn content distribution capabilities to achieve your specific marketing objectives

- Concrete examples of some of the top performing content on LinkedIn

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This session is applicable to all marketers across all verticals looking to engage and convert prospects ? and yes, including B2C marketers!