Regency Ballroom B Apr 18, 2019 Breakout Session
B2B/B2C/Non-Profit | Advanced Levels | Intermediate Levels | Beginner Levels | Small Business | Medium/Large Companies | Enterprise Level Companies | Digital Strategy | Entry Career Level | Managers | C-Level | Academic/Students 02:00 PM - 02:45 PM

Remember the last time you felt like you wanted to take a roll in the hay?


The best brands in the world can give their customers that same kind of feeling. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories. In this engaging and action-packed keynote, Deb Gabor works with audiences to help them understand how to make their customers the heroes of their own stories.


While many branding speakers drone on about abstract principles, Deb speaks in practical terms that lead audience members to walk out of the room and call their colleagues to implement her ideas.


Audiences will learn:


How to create audience avatars that capture what really matters Where they fall on the Brand Values Pyramid, and how to get to the top Why classic story archetypes should be the core of your branding


Through a lively and entertaining mix of keynote speaking and workshop activities, Deb helps everyone in the room understand why branding matters and, more importantly, what to do about it.




7 Questions with #MDMC19 Speaker Deb Gabor



Sol Marketing / Author of Branding is Sex.
CEO / Bestselling Author


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