Grand Ballroom C Apr 17, 2019 Breakout Session
B2B/B2C/Non-Profit | Intermediate Levels | Beginner Levels | Medium/Large Companies | Digital Strategy | Entry Career Level | Academic/Students 03:15 PM - 04:00 PM

The bridge between industry and academia continues to grow stronger, but one of the areas that need further discussion is the role influencers have in the world of education. Influencers are not new to social media practices, but the concept of how a professor could become an eduinfluencer is. Many professors do not realize the opportunity they have to brand their classes, utilize social media to make connections in the industry, and formulate new relationships and partnerships with other brands outside of their original viewpoint. This presentation will showcase best practices, applications, and case studies of how educators can become influencers in their own space as well as in the industry.

University of Louisville
Associate Professor in Strategic Communication


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