Regency Ballroom A Apr 18, 2019 Breakout Session
Social Media Marketing | B2B/B2C/Non-Profit | Intermediate Levels | Creative | Digital Strategy | Entrepreneurship | Entry Career Level | Managers 01:00 PM - 01:45 PM

Influencer marketing is on the rise globally and brands are leveraging this technique to grow their businesses. But, the use of influencer marketing by ecommerce companies is not as widespread. This session will cover why ecommerce companies would be well-served to get into influencer marketing. Attendees will walk away with clear examples and ideas on various types of influencer collaborations and campaigns that can be implemented for ecommerce websites.
Ecommerce companies can leverage influencers to grow their businesses in several ways, including:
  • Working with influencers to promote retail sales or discount codes
  • Driving new visitors to the website Partnering with influencers for a website review, which will offer a great, new exposure 
  • Expanding social media reach by running contests or giveaways.
  • Partnering with influencers as long-term brand advocates that will help improve your brand’s image.

Shane Barker Consulting
Digital Strategist, Brand & Influencer Consultant


Mr. Shane Barker Let’s chat folks! Let me know if you have any questions.
Apr 17, 2019 09:35:07