MDMC19 Speakers Share Their Favorite Marketing Books and Blogs

 

 

MDMC Blog Header What are some big mistakes a business could make when it comes to digital marketing By Sarah Thomas, UMSL Business Student

 

The Midwest Digital Marketing Conference is full of robust speakers and presentations, from content to martek. No matter what focus you have, you should always execute digital marketing! We asked MDMC digital marketing speakers for the best insider advice and information they could give you.

 

“What is your favorite marketing book you have read lately? Or, what are a few of your favorite marketing blogs?”

 

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Innovation City Podcast Interview: 074: Perry Drake, PhD (UMSL)

 

 

SLAMINC PerryDrake IG PostIt doesn’t matter whether you’re an entrepreneur or small business owner, you need to know the latest in digital [marketing] and social media. — Perry Drake, PhD

 

Midwest Digital Marketing Conference founder Perry Drake, PhD was recently a featured guest on the Innovation City Podcast. 

 

Created and produced by SLAM! Agency in cooperation with Venture Cafe St. Louis and Venture Cafe Miami, Innovation City gives you an inside look at how rapidly business and culture are changing thanks to increasing diversity and inclusion, heightened creativity, and a stronger and better-connected business community. Venture Cafe is the largest combined gathering of entrepreneurs and innovators anywhere in the world. Events are held every Thursday in St. Louis, Miami, and other leading innovation cities around the globe.

 

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7 Questions with #MDMC19 Speaker Deb Gabor

 

 

Twitter chat 2 Deb Gabor 21. Can you share more about you do at Sol Marketing as the CEO?

 

I am the Zookeeper and Chief Strategist. I create conditions of Irrational Loyalty for companies that want to be the best brands in the world (Laughs). But seriously, I am the strategic and “spiritual” leader for my company Sol Marketing. I developed and steward the methodology we use to ignite client brands. I also do a lot of boring CEO stuff that’s not that interesting for folks here.  

 

2. Can you tell us more about your bestselling book "Branding is Sex"?

 

It’s a how-to guide in plain in English for building or reigniting your brand for leaders and marketers in any company of any size in any industry – B2C or B2B. 

 

For the record, it’s not about SEX. It’s about making your customer the hero of his or her own story. In 7 chapters you learn: how the most successful brands in the world nail their brand using the Brand Values Pyramid and the Three Essential Brand Questions brands must answer. In addition it discusses in detail how you should build your brand for one archetypal Ideal Customer to ensure you have relentless focus for your brand. It’s very practical.  

 

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#MDMC Scholarship Recipient: Samuel Craig

 

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My name is Sam Craig, I am a senior marketing major at the University of Missouri – St. Louis. I am honored to be a recipient of the MDMC Scholarship. I applied for this scholarship because out of all the available grants, the MDMC Scholarship aligned almost perfectly with my academic and professional aspirations. During my first semester at the University of Missouri – St. Louis, in my digital marketing class taught by Professor Perry Drake, I discovered the scholarship and the Midwest Digital Marketing Conference. Dr. Drake spoke frequently and highly about the conference and the strength of the MDMC network; this made me excited about the possibility of entering that network. Since I became an MDMC scholar, I have been exposed to numerous opportunities for my career and education; without this scholarship, I would not have had these opportunities. The scholarship gave me increased pride and confidence in myself as a marketing student and professional. I hope to carry this pride and confidence forward throughout my career. I would love to expand my creative skills, as I have experience working for a marketing agency as a video producer and editor. I also enjoy producing music in my spare time. I hope to advance to a creative director position at a company in the near future. I value company culture and significance in the community, so I hope to achieve that goal at a company that aligns with those values. The MDMC scholarship has greatly enhanced my time here at the University of Missouri – St. Louis, and I am beyond thankful for the opportunities I have received and will continue to receive down the road.

I encourage any student who is interested in this scholarship to pursue more information on it by visiting the website or contacting Dr. Drake himself. Students can greatly benefit from this scholarship and many others like it!

#MDMC Scholarship Recipient: Gabby Menneneier

 

IMG 0015 2000x1200Hi, my name is Gabby and today I’m going to be talking about my experience with MCMC, Professor Perry Drake, and my MDMC scholarship. I applied for the MDMC scholarship because it was a scholarship that I qualified for and my degree is focused on Marketing and Digital Marketing Communications. Being one of nine kids, my parents do not have money lying around to help pay for my college. Since enrolling at UMSL, it has been my goal to graduate debt-free and without student loans. I’ve worked very hard in the past few years to make this happen. When my last semester was approaching, I was trying to figure out a way to pay for my last semester of college to no avail. I already work more than full time, so I was at a loss. This scholarship was a Godsend for me. Without this scholarship, I would not have been able to reach this goal, but little did I know that my hard work was paying me back.

I found out about the scholarship through my professor, Dr. Perry Drake, whose classes I took in the Spring of 2018 and am currently taking in the Fall of 2018. I heard about MDMC when Dr. Drake gave us the opportunity to attend the conference as a volunteer. I was hesitant to volunteer because I have never worked at a conference before, and to make it more daunting, it was a huge conference. A couple of weeks before, I had a meeting with Dr. Drake and he asked if I would be willing to do a little more than a regular volunteer. He mentioned that he noticed how hard I work and that I’m a good student and would be capable of handling it. Trusting in his opinion, I agreed. I thought to myself that it couldn’t be that much more than a regular volunteer because I’ve never done this before…man was I wrong. The first day of the conference I arrived at 6:30am to help prep, and I was one of 5 people who was given a walkie-talkie. Instantly after taking my walkie, I assumed I was given the wrong job. I oversaw several volunteers as well as the ballroom floor where there were at least 4 to 8 sessions happening at a time for the two days. I am so grateful for this opportunity because it helped me realize the type of leader I am. It also gave me the chance to attend some sessions and learn a lot about marketing. MDMC and the scholarship it provided has given me a chance to further invest in my future. I hope to one day help a business be able to expand and reach their clientele through social media with the business and marketing skills that I have acquired.

For more information on this, and many other scholarships that UMSL has to offer, check out http://www.umsl.edu/services/finaid/scholarships/. Trust me, you won’t regret it.