MDMC19 Speakers Share Their Favorite Marketing Books and Blogs

MDMC Blog Header What are some big mistakes a business could make when it comes to digital marketing  

 

By Sarah Thomas, UMSL Business Student

 

The Midwest Digital Marketing Conference is full of robust speakers and presentations, from content to martek. No matter what focus you have, you should always execute digital marketing! We asked MDMC digital marketing speakers for the best insider advice and information they could give you.

 

 

What is your favorite marketing book you have read lately? Or, what are a few of your favorite marketing blogs?

 

 

“HubSpot, HubSpot, HubSpot. I constantly find myself going to their blog for sales and marketing content, tips, and research. They always have the latest and greatest stats out there too. It's a great place to find inspiration and direction on new marketing projects or strategies too.” Sarah Dalton, Nolan & Associates

 

 

“Our company recently had a book club on Poke the Box by Seth Godin. It brought up questions on how and when we should ‘poke the box’--challenge the status quo--and when it's better just to stick with a process. It allows us to be creative in our day-to-day jobs and try something new.” Jayna Grassel, Bounteous 

 

 

“The Curiosity Muscle by Diana Kander! Incredible book for those wanting to push the envelope as marketers.” Sarah Jo Crawford, Sparkworth 

 

 

“David C. Baker's ‘The Business of Expertise’ is a fantastic book for marketers and consultants around selling themselves, but I think any marketer who wants to learn the foundations (and then some!) of strategy, positioning, and competitive analysis would get a lot from this book. It's a very high value read.” Julie Ewald, Impressa Solutions, LLC

 

 

“The best book I read in 2018 was Jeff Goins' 'Real Artists Don't Starve.' For young entrepreneurs looking to successfully monetize and establish a profitable personal brand, that book is worth going back to over and over again.” Chris Strub, I Am Here, LLC

 

 

“This past year I read a few great marketing books. Expert Secrets by Russell Brunson stands out the most because it's a practical guide, not just theory.” Danny Monzon, DM Digital 

 

 

“Finite & Infinite Games by James Carse, Liminal Thinking by David Gray, and Gamestorming Blog” Kevin Farr, CNTRD

 

 

“I'm a big reader, but one of my favorite marketing books is StoryBrand. This book will change your life and your business!” Anesha Collins, LEARNWITHAC

 

 

“UnBranding: 100 Branding Lessons for the Age of Disruption by Alison Stratten & Scott Stratten, it is 100 chapters and quick case studies in branding. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, a great read into why people do what they do and how to make/break habits.” Dave Rohrer, NorthSide Mectrics 

 

 

“The last marketing book I read was 'Trust Me I'm Lying' by Ryan Holliday. It's a good reminder of the impact a scrappy determined attitude can have when it comes to innovating new marketing tactics. Some of my favorite blogs to read would probably be Brian Dean's Backlinko blog as well as Ahref's blog. Both are great at sharing ideas and strategies that have helped me ideate new needle-moving SEO strategies. SEO Round Table is also a great way to stay up to date with the latest Google algorithm trends. I also recommend subscribing to Sitebulb's monthly email newsletter. It has a ton of great reads that can be pure gold when it comes to new industry treads and tactics.”  Joe Robelo, 97th FloorRobelo, 97th Floor

 

 

Hopefully you took notes on what books and blogs you should be reading for the best industry advice and entertainment! Now that you have a long enough reading list, be sure to connect with @gomdmc on social media to hear more from MDMC Speakers and stay up to date with the largest digital marketing conference in the Midwest.