Understanding, Creating And Scaling Content In An AI World

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Session Information

So you have budget for a writer, a boss that wants you to write content and a subscription for ChatGPT - now what? What are you going to write about to attract new customers or should you be spending your time improving content that is already on the site? You aren't alone, as so many people create the wrong content or are unsure what or when to update it. From keyword to topic to user intent to analyzing the search engine result page - I plan to walk you through this exact process of understanding what is best for your situation.

Takeaways:

Identify keywords and topics that are of interest to your audience
How to read the SERP and find those hidden opportunities
Identify high-potential older content for updates
Tools and methods to help you scale your content creation

Content & Storytelling | SEO & Advertising Breakout Session

May 14, 2025 11:00 AM - 11:45 AM(America/Chicago)

Venue : Whitaker Hall

20250514T1100 20250514T1145 America/Chicago Understanding, Creating and Scaling Content in an AI World So you have budget for a writer, a boss that wants you to write content and a subscription for ChatGPT - now what? What are you going to write about to attract new customers or should you be spending your time improving content that is already on the site? You aren't alone, as so many people create the wrong content or are unsure what or when to update it. From keyword to topic to user intent to analyzing the search engine result page - I plan to walk you through this exact process of understanding what is best for your situation. Takeaways:Identify keywords and topics that are of interest to your audience How to read the SERP and find those hidden opportunities Identify high-potential older content for updates Tools and methods to help you scale your content creation Whitaker Hall Midwest Digital Marketing Conference info@bestmarketingconference.com