In a culture of disposable content, where you have less than 2 seconds to capture someone's attention before they restart their doomscroll, brands have to rewrite their playbook to entertain and engage. Most people today have a disdain for advertising, avoid it, or even pay not to see it, but smart marketers know how to create a brand story that stands out, captures attention, and defines a magnetic identity. So what is the secret that the highest-performing brands understand when building their campaigns? They build an identity brand. This session will walk through a unique framework that you can use to develop a brand strategy that drives performance with cut-through creativity, cultural relevance, and personal resonance.
BIO
Jonathan Ogle
Co-founder & Principal of The Infinite Agency, Jonathan has been honored as a 40 under 40 nominee and has been a keynote speaker for the American Advertising Federation. Infinite has been highly awarded with Adweek's Fastest Growing Agencies and AdAge's Best Places to Work among others. While founding and leading the agency, Jonathan has created campaigns, strategies and award-winning work for brands like Anheuser-Busch, Atlantic Records, Balcones Distillery, Benihana, Dutch Bros, ESPN, Fanduel, Southwest Airlines, Mattress Firm, Pizza Hut, and Smoothie King.
In a culture of disposable content, where you have less than 2 seconds to capture someone's attention before they restart their doomscroll, brands have to rewrite their playbook to entertain and engage. Most people today have a disdain for advertising, avoid it, or even pay not to see it, but smart marketers know how to create a brand story that stands out, captures attention, and defines a magnetic identity. So what is the secret that the highest-performing brands understand when building their campaigns? They build an identity brand. This session will walk through a unique framework that you can use to develop a brand strategy that drives performance with cut-through creativity, cultural relevance, and personal resonance.
BIO
Jonathan Ogle
Co-founder & Principal of The Infinite Agency, Jonathan has been honored as a 40 under 40 nominee and has been a keynote speaker for the American Advertising Federation. Infinite has been highly awarded with Adweek's Fastest Growing Agencies and AdAge's Best Places to Work among others. While founding and leading the agency, Jonathan has created campaigns, strategies and award-winning work for brands like Anheuser-Busch, Atlantic Records, Balcones Distillery, Benihana, Dutch Bros, ESPN, Fanduel, Southwest Airlines, Mattress Firm, Pizza Hut, and Smoothie King.
Anheuser-Busch Hall: 103 Midwest Digital Marketing Conference info@bestmarketingconference.comTechnical Issues?
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