The B2B Video Revolution On LinkedIn

Midwest Digital Marketing Conference

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Video is driving a fundamental shift in how B2B decisions are made. With a 36% year-over-year surge in video consumption on LinkedIn, B2B buyers are demanding more visual, memorable, and emotionally resonant content.

In this session, we'll unpack the science behind video's effectiveness and explore how it's transforming every stage of the B2B buyer journey.

Content & Storytelling | Social Media & Influencer Marketing Breakout Session

May 14, 2025 11:00 AM - 11:45 AM(America/Chicago)

Venue : E. Desmond and Mary Ann Lee Theater

20250514T1100 20250514T1145 America/Chicago The B2B Video Revolution on LinkedIn Video is driving a fundamental shift in how B2B decisions are made. With a 36% year-over-year surge in video consumption on LinkedIn, B2B buyers are demanding more visual, memorable, and emotionally resonant content. In this session, we'll unpack the science behind video's effectiveness and explore how it's transforming every stage of the B2B buyer journey. E. Desmond and Mary Ann Lee Theater Midwest Digital Marketing Conference info@bestmarketingconference.com

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Ms. Petra Hailu

Senior Content Strategy Consultant

,

LinkedIn Corporation

Moderators public profile is disabled.

Communications + Events Coordinator

,

Counterpublic

Carlene Woodside

Multimedia Design & Marketing Professor

,

Southeastern Community College

Marketing Coordinator

,

Nolan & Associates

Founder

,

Posie Pots

Maggie Rzechula

Vice President

,

City National Bank

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COUNTDOWN TO MDMC25

May 13, 2025

May 14, 2025

Add to Calendar 20250513T0800 20250514T1630 Midwest Digital Marketing Conference MDMC26 is guaranteed to inspire your team and fuel your marketing campaigns! April (TBD) | St. Louis, MO Stay tuned - more info about #MDMC26 coming soon! Check back in September for the Call for Speakers. To inquire about sponsorship and exhibitor opportunities, please email info@bestmarketingconference.com Follow us on social media to get the latest updates about next year's best marketing conference. A Production Of Is the event In-Person or Virtual? MDMC25 will be an in-person event held at the Touhill Performing Arts Center located on the University of Missouri - St. Louis (UMSL) campus. https://bestmarketingconference.com/ Touhill Performing Arts Center 1 Touhill Circle, St. Louis, MO 63121 Midwest Digital Marketing Conference info@bestmarketingconference.com