Whether you're launching a new campaign or refining an existing one, this hands-on workshop will walk you through the essentials of building a successful search strategy. We'll cover how to conduct meaningful keyword research, map queries to the funnel, choose the right match types, and structure campaigns for performance and control. You'll also get a closer look at tools and frameworks to guide planning - plus tips for adapting strategy across formats like branded vs. non-branded, evergreen vs. seasonal, and Google vs. retail search platforms.
You'll leave equipped with the tools, insights, and strategic mindset to perform in today's evolving landscape.
Whether you're launching a new campaign or refining an existing one, this hands-on workshop will walk you through the essentials of building a successful search strategy. We'll cover how to conduct meaningful keyword research, map queries to the funnel, choose the right match types, and structure campaigns for performance and control. You'll also get a closer look at tools and frameworks to guide planning - plus tips for adapting strategy across formats like branded vs. non-branded, evergreen vs. seasonal, and Google vs. retail search platforms.
You'll leave equipped with the tools, insights, and strategic mindset to perform in today's evolving landscape.
Anheuser-Busch Hall: 003 Midwest Digital Marketing Conference info@bestmarketingconference.comTechnical Issues?
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