How do you know if your marketing is driving a real return? Demonstrating this is a challenge, especially with competing business priorities. As a marketer, it has become more critical than ever for you to be able to show not only the engagement and brand awareness that innovative strategies generate, but also the ROI and impact they have on your company. The back-bone of this problem is understanding how your marketing strategies measure up and what data you need to monitor in order to efficiently report on and respond to changes.
Join Brianna Miller, Director of Marketing at Protenus, as she gets right to the heart of the 5 benchmarks that healthcare marketers should measure against, the KPIs that are actually important to monitor, and the actionable steps that you can start taking tomorrow to not only meet, but surpass those benchmarks.
Attendees will walk away with a clear understanding of how their marketing is measuring up and practical to-dos on how they can drive growth.
After this session, you will be able to:
How do you know if your marketing is driving a real return? Demonstrating this is a challenge, especially with competing business priorities. As a marketer, it has become more critical than ever for you to be able to show not only the engagement and brand awareness that innovative strategies generate, but also the ROI and impact they have on your company. The back-bone of this problem is understanding how your marketing strategies measure up and what data you need to monitor in order to efficiently report on and respond to changes.
Join Brianna Miller, Director of Marketing at Protenus, as she gets right to the heart of the 5 benchmarks that healthcare marketers should measure against, the KPIs that are actually important to monitor, and the actionable steps that you can start taking tomorrow to not only meet, but surpass those benchmarks.
Attendees will walk away with a clear understanding of how their marketing is measuring up and practical to-dos on how they can drive growth.
After this session, you will be able to:
Understand how your marketing measures up compared to those in your industryIdentify which KPIs to measure to show the ROI of your marketing strategiesFormulate a plan of quickly executed steps that will positively impact your marketing funnel right away Anheuser-Busch Performance Hall Midwest Digital Marketing Conference info@bestmarketingconference.comTechnical Issues?
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