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Educators: A Secret Weapon for Today’s MarTech Agency

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Today's marketing technology industry has grown increasingly complex as the velocity of change increases daily. At the same time, the value of martech solutions becomes ever more critical to enterprises and small businesses. Everyone knows it takes unique skill sets to successfully navigate this world and an even greater focus on daily learning to thrive. 

Self-learning with Google and AI is a core skill required of every world-class marketer, but how do companies foster a culture of learning? How do firms ensure knowledge is evenly distributed while providing the right people with what they need to gain success? The most successful teams aren't just made up of great hires; they thrive in environments intentionally built for growth, curiosity, and shared knowledge.

This session covers the unique challenges of continuous learning required to succeed in today's martech industry, highlighting how leaders can build a sustainable culture of learning that maximizes team potential and drives success in today's digital landscape. 

Takeaway 1 - Creating a culture of learning is critical to succeed in today's marketing technology industry.

Takeaway 2 - How has the pandemic and remote workers impacted learning strategies?

Takeaway 3 - How to identify and empower natural educators within your team, people who elevate others and drive continuous improvement.

Apr 30, 2026 02:30 PM - 03:20 PM(America/Chicago)
Venue : Concourse D
20260430T1430 20260430T1520 America/Chicago Educators: A Secret Weapon for Today’s MarTech Agency

Today's marketing technology industry has grown increasingly complex as the velocity of change increases daily. At the same time, the value of martech solutions becomes ever more critical to enterprises and small businesses. Everyone knows it takes unique skill sets to successfully navigate this world and an even greater focus on daily learning to thrive. 

Self-learning with Google and AI is a core skill required of every world-class marketer, but how do companies foster a culture of learning? How do firms ensure knowledge is evenly distributed while providing the right people with what they need to gain success? The most successful teams aren't just made up of great hires; they thrive in environments intentionally built for growth, curiosity, and shared knowledge.

This session covers the unique challenges of continuous learning required to succeed in today's martech industry, highlighting how leaders can build a sustainable culture of learning that maximizes team potential and drives success in today's digital landscape. 

Takeaway 1 - Creating a culture of learning is critical to succeed in today's marketing technology industry.

Takeaway 2 - How has the pandemic and remote workers impacted learning strategies?

Takeaway 3 - How to identify and empower natural educators within your team, people who elevate others and drive continuous improvement.

Concourse D Midwest Digital Marketing Conference info@bestmarketingconference.com
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Partner and Chief Creative Officer
,
Integrity
Chief Experience Officer (CXO)
,
Integrity Web Consulting
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Regional Manager, Marketing & Communications
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American Parkinson Disease Association
Marketing Director
,
Gold Biotechnology
Manager, Traditional Media
,
Bucket Agency
Assistant Professor of Marketing
,
University of the Ozarks
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Apr 29, 2026
Apr 30, 2026
Add to Calendar 20260429T0800 20260430T1630 Midwest Digital Marketing Conference



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