Search remains at the center of how consumers navigate today's fragmented media landscape. The funnel is no longer linear, and it's no longer keyword-led. From Amazon and Google to TikTok, Meta, Reddit, YouTube, and even influencers, every platform has become a search engine-and every interaction, a potential conversion point. The funnel is shrinking, accelerated by generative AI and conversational, intent-led queries that redefine how consumers discover, compare, and decide.
This session explores how marketers must evolve across today's search touchpoints, aligning media and content to meet users in the moments that matter. We'll break down what it means to be "intent-led" in a world where algorithms-and increasingly, AI agents-are shaping what consumers see, ask, and buy. You'll walk away with a sharper perspective on the evolving role of traditional search and how emerging discovery channels-from multimodal queries to keyword buys on social and Reddit-are fueling more qualified, ready-to-convert traffic. The path to purchase now starts anywhere and everywhere. Winning brands think beyond the search bar and plan across the full discovery journey.
Search remains at the center of how consumers navigate today's fragmented media landscape. The funnel is no longer linear, and it's no longer keyword-led. From Amazon and Google to TikTok, Meta, Reddit, YouTube, and even influencers, every platform has become a search engine-and every interaction, a potential conversion point. The funnel is shrinking, accelerated by generative AI and conversational, intent-led queries that redefine how consumers discover, compare, and decide.
This session explores how marketers must evolve across today's search touchpoints, aligning media and content to meet users in the moments that matter. We'll break down what it means to be "intent-led" in a world where algorithms-and increasingly, AI agents-are shaping what consumers see, ask, and buy. You'll walk away with a sharper perspective on the evolving role of traditional search and how emerging discovery channels-from multimodal queries to keyword buys on social and Reddit-are fueling more qualified, ready-to-convert traffic. The path to purchase now starts anywhere and everywhere. Winning brands think beyond the search bar and plan across the full discovery journey.
Anheuser-Busch Performance Hall Midwest Digital Marketing Conference info@bestmarketingconference.comTechnical Issues?
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