In a world where data drives decisions, are we measuring what truly matters? Join Eric Corona, a seasoned analytics leader, as he challenges conventional wisdom on marketing metrics. From "vanity metrics" that look good on paper but fail to drive meaningful outcomes to the overhyped KPIs that might be leading us astray, this session dives deep into what marketers should focus on-and what we should leave behind.
Backed by years of experience in analytics and media strategy, Eric will share his perspective on how to rethink reporting and drive more actionable insights. Whether you're a data enthusiast or a skeptic, come prepared for bold opinions, fresh perspectives, and a few hot takes that might make you rethink your next campaign.
In a world where data drives decisions, are we measuring what truly matters? Join Eric Corona, a seasoned analytics leader, as he challenges conventional wisdom on marketing metrics. From "vanity metrics" that look good on paper but fail to drive meaningful outcomes to the overhyped KPIs that might be leading us astray, this session dives deep into what marketers should focus on-and what we should leave behind.
Backed by years of experience in analytics and media strategy, Eric will share his perspective on how to rethink reporting and drive more actionable insights. Whether you're a data enthusiast or a skeptic, come prepared for bold opinions, fresh perspectives, and a few hot takes that might make you rethink your next campaign.
E. Desmond and Mary Ann Lee Theater Midwest Digital Marketing Conference info@bestmarketingconference.comTechnical Issues?
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