MDMC20 Workshops

Livestreaming Workshop: Remote Live Producer: How to Motivate the Masses without Moving a Finger

Instructor: Stephanie Liu, CEO at Lights, Camera, Live | Wednesday, April 8, 2020 | 3 hours | Time: 9 am - 12 pm

With live video making waves on Facebook and now coming to affluent platforms like LinkedIn and even Amazon, just imagine how much exposure you can tap into with live streaming. Now as a brand, what if you don't have the time or the resources to learn all of the buttons that come along with launching a branded show? What if you could leverage the power of live video without having to fumble over the tech? What if you could just sit comfortably in front of the camera and focus on your message while someone else manages the production?

In this jam-packed session with Stephanie Liu, you'll see first-hand how Remote Live Producer is quickly becoming the hot new trend in the gig economy. From brainstorm to production, Stephanie will show you step-by-step how to increase your impact and influence by leveraging a Remote Live Producer. Plus, if you're looking to create an additional revenue stream, Stephanie will show you how to land your first client.

Content Marketing Workshop: "How To Build And Then Blow Up The Three Pillars Of Content Marketing"

Instructor: Mike Allton, Content Marketing Practitioner, Agorapulse | Wednesday, April 8, 2020 | 3 hours | Time: 1 pm - 4 pm

To be successful at Content Marketing and use content to grow your business, you need to adopt the three pillars: structure, creation, and amplification. But once you know the rules, that's when it's time to break them! In this intense 3-hour workshop, you'll learn how to apply the latest strategies and best practices to leverage content to generate traffic, leads, and sales. You'll see how properly crafted content can be used and re-used and re-purposed in a variety of ways to stretch that investment. And then you'll learn how to blow it all up to make real magic happen.

Mike Allton has been blogging and teaching others how to blog for over a decade, and has been awarded the prestigious Top Ten Social Media Blog designation by Social Media Examiner two years in a row. During this presentation, you'll learn the strategies and tactics that Mike has developed and used to create outstanding content quickly, and how he's used that content to grow a massive audience.

Bullet Proof Your Business Workshop: "How To Build a Bulletproof Business - workflows, processes, automation, oh my"

Instructor: Yvonne Heimann, Business Efficiency Consultant & Tech Navigator | Wednesday, April 8, 2020 | 3 hours | Time: 1 pm - 4 pm

As a solopreneur, freelancer or business owner, you wear a lot of hats. So many moving pieces internally, and not to mention when something goes wrong with a client. Suddenly everything goes haywire. Now imagine you could start your day knowing exactly what needs to be done? Imagine taking care of your client without losing track of anything else. And now imagine taking a 4-week vacation! Impossible?! Right now maybe, but with the right systems in place, this dream can become a reality for you too!

This interactive workshop you will learn:

  • How to discover and develop your internal workflows
  • How to build processes and optimize them
  • What interactive SOPs are, why you need them, and how to set them up
  • How to automate workflows

We will cover:

  • Client Onboarding
  • Project delivery and tracking
  • Client maintenance &  offboarding
  • Internal Processes and interactive SOPs
  • How to prep for outsourcing & team management

This is for you if:

  • You are a digital entrepreneur, social media manager, or any service-based business
  • You are tired of being reactive and want your business to become proactive
  • You are ready for a vacation ;)

Make sure you bring your laptop. This workshop is hands-on and you'll walk out with a business setup that is ready to grow with you and make you $$.

B2B Marketing Automation Workshop

Instructor: Gv Freeman, Founder + Principal, okapi | Wednesday, April 8, 2020 | 3 hours | Time: 9 am - 12 pm

Research shows that 50% of qualified leads are not ready to purchase. Yet 80% of leads that your sales teams disqualify will go on to purchase within 24 months. So how can you foster a relationship of collaboration between Marketing and Sales to both nurture these leads and eventually convert them into a successful sale? By using a "Sales-First" approach to content and the Inbound Methodology organizations can begin to align the needs of their sales and marketing teams to increase conversion rates, shorten sales cycles, and win more deals.

While still highly valuable for marketers, this workshop delivers optimal value for organizations who can commit to sending a leader from both their marketing and sales teams. By examining the challenges of both, we will use tools, strategies, and technology to build a bridge between the two departments and allow both to return to work with a deeper understanding of how best to work together. 

During this highly interactive session we will:

  • Discuss Inbound methodology basics including personas, buyer's journey, and full customer lifecycle
  • Developing a content roadmap to integrate with your sales cycle and the buyer's journey
  • Understand different types of content and when to use them in the sales process
  • Explore the challenges that each department faces and how to work together to minimize them 
  • Examine ways to use Marketing Automation and CRM technology to ease those challenges and deliver the right content to the right prospect at just the right time
  • Decide what success looks like by understanding the KPIs of both departments, how they are deeply interconnected, and what data can be collected to foster positive change

LinkedIn for Marketing and Sales Workshop

Instructor: Kathy Bernard, CEO, | Wednesday, April 8, 2020 | 3 hours | Time: 1 pm - 4 pm

Your company can score high for the services it provides or the products it sells on LinkedIn IF you maximize its presence. In fact, LinkedIn can generate an amazing 80% of your social media leads, according to Entrepreneur magazine.

In this workshop, you will learn:

  • Exact ways to enhance your company's brand on your LinkedIn profile and company page to ensure that you'll be found by prospects who search for what you offer
  • Specific steps to find your target customers, plus discover what free, paid and premium lead-generating and advertising tools to use to reach them
  • How to deliver your message through LinkedIn to drive business success
  • Ways to make the most of LinkedIn's powerhouse network of 645+ million members to generate the leads you need to grow your business!


Email Marketing Strategy Workshop

Instructor: April Mullen, Director of Strategic Insights and Evangelism, SparkPost | Wednesday, April 8, 2020 | 3 hours | Time: 9 am - 12 pm

Today, brands are increasing the spend to acquire customers, but struggle with how to use less costly methods such as email to drive higher customer lifetime value and get a return on initial acquisition.

Join industry expert, April Mullen, as she shares a proven methodology for creating a strategy that delivers exceptional customer experiences and drives a longer-term marketing ROI. Because of email marketing's complexity and popularity among the C-suite, the workshop will closely examine how email can help drive higher customer lifetime value.

In this workshop, Mullen will share how to:

  • Acquire and maintain a healthy email database
  • Segmentation and personalization techniques
  • Compelling content and design approaches
  • Tips on keeping deliverability high

Facebook Advertising Workshop

Instructor: Amanda Robinson, Founder, The Digital Gal | Wednesday, April 8, 2020 | 3 hours | Time: 9 am - 12 pm

Have you seen tons of case studies and success stories on how businesses have double and even tripled their ROI from Facebook ads and had instant FOMO (Fear of Missing Out)? Do you want a better way to reach the right audience for your business and turn them into long-term clients and customers by leveraging the power of Facebook ads?

Successful Facebook ad campaigns can serve as a lucrative source of leads and sales for your business. However, it takes more than just creating sexy ad creative to generate results from these campaigns. If you want qualified leads for your business and more importantly, you want to convert those leads into long-paying clients, this workshop is for you. This interactive training will show you how to create a Facebook Ads autopilot system that will generate qualified leads for your business while you sleep!

After completing this workshop, you will be able to:

  • Determine when it is best to use Facebook ads for your business
  • Create compelling ad copy and visuals so people will actually click on your ad
  • Master the three-part Facebook ads system that will help you generate as many leads as you can possibly handle
  • Leverage Facebook ads to transform leads into loyal clients and customers

This workshop is geared towards social media managers, Facebook Ads managers and marketing teams who have experience creating and managing Facebook ad campaigns and are ready for the next steps in generating quality ROI for their marketing and sales funnels.

Note: This can be an interactive workshop if you bring a laptop with you. Please have all the needed admin access to Pages/Advertising. It's best to have billing set up as well as we could launch campaigns in this workshop.

SEO Workshop: Your customers have questions. Be the answer

Instructor: Kasim Aslam, Founder & CEO, Solutions 8 | Wednesday, April 8, 2020 | 3 hours | Time: 9 am - 12 pm

It is a painful irony that, in an industry characterized by answering questions, the biggest question remains largely unanswered: How do I get my website rank online? In this three hour workshop you'll learn what strategies have been proven to work and what pitfalls to avoid. We'll cover on-site (technical) optimization, the importance of a quality user experience, what CRO is and why it's critically important, the truth about link building, and whether or not content really is still "King" (as they say). We'll cover some of the most prevalent SEO myths as well as some SEO strategies that have been accepted as all but gospel that have been proven to harm your online visibility. At the end of this session you should have a very clear idea of where you currently stand and what immediate and actionable steps to take towards a more visible future.

Google Ads Workshop: Leveraging the Greatest Marketing Tool in Existence

Instructor: John Moran, Senior Client Strategist, Solutions 8 | Wednesday, April 8, 2020 | 3 hours | Time: 1 pm - 4 pm

In this three hour workshop you will learn exactly how to build, launch, manage, and scale a robust Google Ads campaign. These strategies and techniques can be applied to lead generation or eCommerce campaigns and small or large spends. This won't be a light touch into Google Ads philosophy. Instead, this is going to be a deep dive into how Google Ads functions and what to do to make it work for your business or your clients. Most importantly, we're going to help illustrate when and where Google Ads is most applicable to your business success and how to leverage it towards scalable and predictable growth. Whether you're running your Google Ads campaign yourself or managing it through a vendor, this session will help equip you with the tools and strategies necessary for Google Ads success.

Non-Profit Marketing Workshop:  Making magic and Changing the world: creating a globally recognized community FOR ZERO DOLLARS

Instructor: Geriann Wiesbrook, Founder, MilitaryMamaNetwork | Wednesday, April 8, 2020 | 3 hours | Time: 1 pm - 4 pm

You launched a non-profit (or are dreaming of launching). Now what? How do you create a sustainable community who will share your vision, become your biggest fans and brand ambassadors? What do you say? How do you say it and WHEN do you share your message? How do you sustain yourself and a community of enthusiastic supporters, volunteers and partners? Attending this workshop will equip you with a 6 step process from vision to messaging and leadership development.

Taught by Geriann Wiesbrook, twice named global community leader (out of a pool of 2.2 billion possible recipients) , this hands on workshop will teach you the building blocks to non-profit success on social media and offline. This workshop is a compilation of lessons learned and strategies she's developed in her 15+ years in non-profit leadership.

  • Vision and Mission
    • Power Partners
    • Recipients
  • Time and Energy Management
  • Segmenting your Message
    • Speaking to power partners
    • Leading your team
    • Connecting with recipients
  • Story telling 
    • 5 key steps for in person stories
    • 4 square for written stories
  • Going live in 5 steps
  • Sharing your mission with would-be leaders

This workshop is fast paced, high energy and hands on. Come with your mobile device and/or laptop to maximize your takeaways. Facebook will be the platform used; this strategy applies across social media and in person meetings. Working knowledge of Facebook tools will maximize your success. Worksheets will be provided, in person or as PDFs to attendees.


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