Program schedule - Midwest Digital Marketing Conference

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MDMC Fast Forward , Sep 22, 2022
09:00AM - 10:15AM Main Stage	Leveraging the Power of Influencer Marketing Panel Speakers Lindsey Gamble, Director Of Influencer Innovation, Mavrck Ryan Green, VP, Marketing & Innovation, Coegi Marisa Lather, Director Of Marketing And Communications, Bridge Partners Kunur Patel, Industry Manager, CPG, Twitter Influencer marketing specialists and influencer themselves share their expertise and experience on how to:Find into the right influencers for your brand and create long-term collaborative relationshipsMeasure the success of your influencer marketing campaignsIntegrate influencer marketing into a larger marketing mix
10:30AM - 11:45AM Main Stage	TikTok Mastery Panel: How to Market Your Business and Build a Community on TikTok Speakers Stephanie Lallas, Brand Partnerships Manager, TikTok Allison Schaefer, Account Manager, Paradowski Creative Regan Gillam, Creator, FirstTimeMamaDrama Rachel Neimeyer, Digital Marketing Supervisor, O' Reilly Autoparts Raquel Pitty-Diaz, Brand Strategist, Paradowski Creative Learn how to leverage the social media platform that is grabbing the attention of audiences and advertisers like no other-TikTok. Our special expert panel will share their knowledge experience on how to:Create content on TikTok to engage you audienceFind your audience and leverage trendsOverall crush it on TikTok!Feature special guest from TikTok, Stephanie Lallas, Brand Partnerships Manager!
12:00 Noon - 01:15PM Main Stage	Keynote "Marketing in the Metaverse? How brands are building new realities in Horizon Worlds" Speakers Finola Austin, Creative Strategist, Meta In this keynote, Meta Creative Strategist Finola Austin will talk about the brands which are making some of the first moves towards marketing in the Metaverse, with a focus on Horizon Worlds. She'll share case studies and emerging best practices, as well as inspiration for how smaller brands futureproof their digital marketing efforts. The Keynote will take place during lunch
01:30PM - 02:45PM Main Stage	"Post"-Pandemic B2B Marketing Impacts Panel: How the ongoing "unprecedentedness" of our times is shifting marketing strategy Speakers Ryann Ariano, Strategic Digital Marketing Advisor, LinkedIn Elise Conners, Director, Media Services, New Engen, Inc. Cully Eisenbeis, Team Leader, Client Attraction, Edward Jones Dana Sanchez, Owner, Clipboard Confidence (Small Business Marketing That Doesn't Suck) Craig Severinsen, Founder, Bright Works Training The impact of COVID-19 has reached nearly every facet of our lives, and marketing is no exception. In this session, our panelists will discuss the ways they've seen marketing strategies shift to accommodate our new reality, including:The increased importance of branding and nurture marketing strategiesThe shift to digital and the importance of sales/marketing alignmentThe great reshuffle & marketing's increased role in helping to attract talentThe convergence of talent, consumer, and investor marketing under a unified brand
03:00PM - 04:15PM Main Stage	Future of Digital Paid Advertising Panel Speakers Nichole Holzum, Full Stack Digital Strategist Chloe McGinley, Senior Social Media Specialist, PCG Digital Nathan Misirian, President, Autumn Consulting Briana Brooks, Sr. Paid Specialist, Growth Media, Tinuiti Getting the Most from Your Digital Paid Advertising in 2022 and Beyond