MDMC21 Workshops

Workshops are offered as a part of the basic, ultimate and student tickets only.  This year they cannot be purchased separately, as such the maximum number of workshops and ticket holder can attend is two. Each workshop is 3 hours with a 10 minute break.  They will be run live using Zoom allowing access to the instructor as if it were a live face to face class.  Classes will be limited to no more than 50 students to ensure a good educational experience.  Each class will be offered twice, once on April 26 and once on April 27.  Enrollment is first come, first served.  You can select your preferred dates and times once you begin the ticket purchasing process.    



B2B Marketing Automation Workshop

Instructor: Gv Freeman, Founder + Principal, okapi

Session 1: Monday, April 26, 2021  | Time: 9 am - 12 pm CST

Session 2: Tuesday, April 27, 2021  | Time: 1 pm - 4 pm CST


Research shows that 50% of qualified leads are not ready to purchase. Yet 80% of leads that your sales teams disqualify will go on to purchase within 24 months. So how can you foster a relationship of collaboration between Marketing and Sales to both nurture these leads and eventually convert them into a successful sale? By using a "Sales-First" approach to content and the Inbound Methodology organizations can begin to align the needs of their sales and marketing teams to increase conversion rates, shorten sales cycles, and win more deals.


While still highly valuable for marketers, this workshop delivers optimal value for organizations who can commit to sending a leader from both their marketing and sales teams. By examining the challenges of both, we will use tools, strategies, and technology to build a bridge between the two departments and allow both to return to work with a deeper understanding of how best to work together. 


During this highly interactive session we will:

  • Discuss Inbound methodology basics including personas, buyer's journey, and full customer lifecycle
  • Developing a content roadmap to integrate with your sales cycle and the buyer's journey
  • Understand different types of content and when to use them in the sales process
  • Explore the challenges that each department faces and how to work together to minimize them 
  • Examine ways to use Marketing Automation and CRM technology to ease those challenges and deliver the right content to the right prospect at just the right time
  • Decide what success looks like by understanding the KPIs of both departments, how they are deeply interconnected, and what data can be collected to foster positive change





Email Marketing Strategy Workshop

Instructor: April Mullen, Director of Strategic Insights and Evangelism, SparkPost

Session 1: Monday, April 26, 2021  | Time: 9 am - 12 pm CST

Session 2: Tuesday, April 27, 2021  | Time: 1 pm - 4 pm CST


Today, brands are increasing the spend to acquire customers, but struggle with how to use less costly methods such as email to drive higher customer lifetime value and get a return on initial acquisition.


Join industry expert, April Mullen, as she shares a proven methodology for creating a strategy that delivers exceptional customer experiences and drives a longer-term marketing ROI. Because of email marketing's complexity and popularity among the C-suite, the workshop will closely examine how email can help drive higher customer lifetime value.


In this workshop, Mullen will share how to:

  • Acquire and maintain a healthy email database
  • Segmentation and personalization techniques
  • Compelling content and design approaches
  • Tips on keeping deliverability high





Facebook Advertising Workshop

Instructor: Amanda Robinson, Founder, The Digital Gal

Session 1: Monday, April 26, 2021  | Time: 9 am - 12 pm CST

Session 2: Tuesday, April 27, 2021  | Time: 1 pm - 4 pm CST


Have you seen tons of case studies and success stories on how businesses have double and even tripled their ROI from Facebook ads and had instant FOMO (Fear of Missing Out)? Do you want a better way to reach the right audience for your business and turn them into long-term clients and customers by leveraging the power of Facebook ads?


Successful Facebook ad campaigns can serve as a lucrative source of leads and sales for your business. However, it takes more than just creating sexy ad creative to generate results from these campaigns. If you want qualified leads for your business and more importantly, you want to convert those leads into long-paying clients, this workshop is for you. This interactive training will show you how to create a Facebook Ads autopilot system that will generate qualified leads for your business while you sleep!


After completing this workshop, you will be able to:

  • Determine when it is best to use Facebook ads for your business
  • Create compelling ad copy and visuals so people will actually click on your ad
  • Master the three-part Facebook ads system that will help you generate as many leads as you can possibly handle
  • Leverage Facebook ads to transform leads into loyal clients and customers



This workshop is geared towards social media managers, Facebook Ads managers and marketing teams who have experience creating and managing Facebook ad campaigns and are ready for the next steps in generating quality ROI for their marketing and sales funnels.


Note: This can be an interactive workshop if you bring a laptop with you. Please have all the needed admin access to Pages/Advertising. It's best to have billing set up as well as we could launch campaigns in this workshop.





Google Ads Workshop: Leveraging the Greatest Marketing Tool in Existence

Instructor: John Moran, Senior Client Strategist, Solutions 8

Session 1: Monday, April 26, 2021  | Time: 9 am - 12 pm CST

Session 2: Tuesday, April 27, 2021  | Time: 1 pm - 4 pm CST


In this three hour workshop you will learn exactly how to build, launch, manage, and scale a robust Google Ads campaign. These strategies and techniques can be applied to lead generation or eCommerce campaigns and small or large spends. This won't be a light touch into Google Ads philosophy. Instead, this is going to be a deep dive into how Google Ads functions and what to do to make it work for your business or your clients. Most importantly, we're going to help illustrate when and where Google Ads is most applicable to your business success and how to leverage it towards scalable and predictable growth. Whether you're running your Google Ads campaign yourself or managing it through a vendor, this session will help equip you with the tools and strategies necessary for Google Ads success.





Branding Masterclass: Uncensored

Instructor: Deb Gabord, CEO of Sol Marketing, and Best Selling Author of Branding is Sex. 

Session 1: Monday, April 26, 2021  | Time: 1 pm - 4 pm CST

Session 2: Tuesday, April 27, 2021  | Time: 9 am - 12 pm CST


Remember the last time you had your mind blown? 


The best brands in the world can give their customers that same kind of feeling. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories. Think about what happens when you're feeling like you're on top of the world and everything is working out the way you hoped it would. No matter which cliché you use to describe it-the feeling of having wind in your sails or the world on a string-that feeling connects deeply with your emotions. Branding expert and bestselling author Deb Gabor leads you through a gauntlet of hands-on exercises that will propel you to create a powerful brand that connects with your most important customers – the ones most highly predictive of your success.


Activities:

  • Get set for category leadership by clarifying the conceptual category your most important customers place you in
  • Define and profile your Ideal Customer Archetype to target your brand on the singular customer most highly predictive of your success now and in the future
  • Get to the top of your Brand Values Pyramid to achieve the only meaningful form of differentiation: singularity
  • Answer the Three Brand Questions that form the foundation of your brand strategy 
  • Anchor your brand to classic storytelling motifs through the Brand Archetype exercise so you can establish a consistent and meaningful brand experience that can be delivered through every touchpoint with your customers. 


Takeaways: 

  • Define what is a "brand" and how branding is like sex
  • Understand the importance of branding for informing business strategies
  • Learn the foundations of brand strategy
  • Gain insight into why even B2B and hard-core technology companies need brands
  • Assess the timing for engaging in branding activities
  • How-to: roll up your sleeves and create the foundation for your company's or your own personal brand






LinkedIn for Marketing and Sales Workshop

Instructor: Kathy Bernard, CEO, WiserU.com

Session 1: Monday, April 26, 2021  | Time: 1 pm - 4 pm CST

Session 2: Tuesday, April 27, 2021  | Time: 9 am - 12 pm CST



Your company can score high for the services it provides or the products it sells on LinkedIn IF you maximize its presence. In fact, LinkedIn can generate an amazing 80% of your social media leads, according to Entrepreneur magazine.


In this workshop, you will learn:

  • Exact ways to enhance your company's brand on your LinkedIn profile and company page to ensure that you'll be found by prospects who search for what you offer
  • Specific steps to find your target customers, plus discover what free, paid and premium lead-generating and advertising tools to use to reach them
  • How to deliver your message through LinkedIn to drive business success
  • Ways to make the most of LinkedIn's powerhouse network of 645+ million members to generate the leads you need to grow your business!

 




Measuring the ROI in Marketing Workshop

Instructors: Jack J. Phillips, Ph.D., and Patti P. Phillips, Ph.D. 

Session 1: Monday, April 26, 2021  | Time: 1 pm - 4 pm CST

Session 2: Tuesday, April 27, 2021  | Time: 9 am - 12 pm CST


This workshop, designed specifically for marketing professionals, shows how to measure the impact and ROI of all types of marketing campaigns, advertisements, promotions, and other similar activities. For years, the marketing industry has debated how to measure the return on investment for various marketing initiatives. The ROI Methodology introduced in this workshop will show you how to successfully examine customer reaction, learning, and actions. By understanding the paths that lead to marketing impact and value, you'll be able to work smarter and more efficiently, and ultimately improve your bottom line. This session explores the forces causing the focus on ROI, the trends in measuring and evaluating marketing, and how the challenge is being met. This workshop uses the book ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing.

 

After attending this workshop, participants will be able to:

  • Identify the five levels of outcomes from any marketing project.

  • Design marketing projects and programs to deliver impact and ROI.

  • Select appropriate data collection methods and techniques to show the connection of marketing

  • to the business needs.

  • Measure program results at all five levels of outcomes, including return on investment.

  • Tabulate costs, calculate ROI, and identify intangible measures

  • Communicate results to key stakeholders

 

Each of these principles is illustrated with powerful case studies from real-world companies-and the lessons they impart will offer an invaluable road map to making ROI work for you, no matter what your business.

 




Non-Profit Marketing Workshop:  Making magic and Changing the world: creating a globally recognized community FOR ZERO DOLLARS

Instructor: Geriann Wiesbrook, Founder, MilitaryMamaNetwork

Session 1: Monday, April 26, 2021  | Time: 1 pm - 4 pm CST

Session 2: Tuesday, April 27, 2021  | Time: 9 am - 12 pm CST


You launched a non-profit (or are dreaming of launching). Now what? How do you create a sustainable community who will share your vision, become your biggest fans and brand ambassadors? What do you say? How do you say it and WHEN do you share your message? How do you sustain yourself and a community of enthusiastic supporters, volunteers and partners? Attending this workshop will equip you with a 6 step process from vision to messaging and leadership development.

Taught by Geriann Wiesbrook, twice named global community leader (out of a pool of 2.2 billion possible recipients) , this hands on workshop will teach you the building blocks to non-profit success on social media and offline. This workshop is a compilation of lessons learned and strategies she's developed in her 15+ years in non-profit leadership.

  • Vision and Mission
    • Power Partners
    • Recipients
  • Time and Energy Management
  • Segmenting your Message
    • Speaking to power partners
    • Leading your team
    • Connecting with recipients
  • Story telling 
    • 5 key steps for in person stories
    • 4 square for written stories
  • Going live in 5 steps
  • Sharing your mission with would-be leaders


This workshop is fast paced, high energy and hands on. Come with your mobile device and/or laptop to maximize your takeaways. Facebook will be the platform used; this strategy applies across social media and in person meetings. Working knowledge of Facebook tools will maximize your success. Worksheets will be provided, in person or as PDFs to attendees.






Your 2021 Video Marketing Roadmap Workshop

Instructor: Nick Niehaus, CEO of Business Video School

Session 1: Monday, April 26, 2021  | Time: 1 pm - 4 pm CST

Session 2: Tuesday, April 27, 2021  | Time: 9 am - 12 pm CST



Video is a crucial marketing tool in 2021 and only continues to grow in importance. In this workshop, small business owners and professionals will begin developing a video marketing strategy that they can execute over the rest of the year. Plus, attendees will also learn how to create compelling videos, starting with just a phone. Key takeaways include:


  • How to identify your target audience and create your video content strategy (video topics and distribution methods)
  • How to create compelling marketing videos, including tips on video editing apps, affordable video equipment and getting started with just a phone


You'll leave this workshop with both the basic skills and the actual plan needed to grow your business using video. If you've wanted to make video a bigger priority, this workshop will be the jumpstart you need! 

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