Dre Baldwin is the world’s only “Work On Your Game” expert, who speaks, coaches and consults business professionals on Mental Toughness, Self-Confidence, and Self-Discipline.
Dre was a professional basketball player for 9 years. He has been blogging since 2005 and started publishing his videos on YouTube in 2006 – he posted a new video every day for 7 years in a row! So far, he has published over 6,000 videos: with more than 125,000 subscribers, his videos have been viewed over 40 million times.
Dre has given 4 TED Talks, published 14 books and more than 150 basketball programs. His “Work On Your Game” podcast is ranked among Top 200 Education broadcasts on iTunes.
Dre is going to be a Keynote Speaker at the MDMC18. In his talk, he will share how to apply the tools, which he learned during his career as a professional athlete, to the business world.
As usual, before the conference, we sat down with Dre to talk about social media and digital marketing.
Q.1. What are some big mistakes a business could make when it comes to digital marketing?
– Not doing it!
– Being too generic
– No human voice behind their material
– Having nothing unique and interesting to say
Q.2. What do you think is the next game changer in digital marketing, such as a new, modern tactic, tool, or aspect of marketing? How will it evolve in the coming years?
D.B.: Immediacy. With live streaming, stories and snaps, we can share more and more of our daily lives, and people will want more and more of it. Those who are best at it will have a following who is constantly awaiting the next update.
Q.3. What is your favorite marketing book you have read lately? Or, what are a few of your favorite marketing blogs?
- “Steve Jobs” by Walter Isaacson
1a. “Win Bigly” by Scott Adams
Q.4. What are some social media time management tips that help you stick to your campaign goals without losing a lot of time?
D.B.: I don’t try to manage my time! There are 24 hours; no amount of management will change that. I just get it done, period.
Q.5. Which are your three favorite digital marketing tools?
3. Email / blog posts
Q.6. If you were looking to hire a digital marketer, what are the top 3-5 skills you would be looking for in a candidate?
- Clearly understand my brand and message
2. Have innovative ideas aside from my own
3. Look for an edge, a way to be creative and new
Q.6. What’s the industry buzzword that annoys you the most these days and why?
D.B.: “Influencer.” Everyone is always aiming to influence. And, having a lot of followers is not the same as having a lot of buyers. Companies are finding that out.