Marketers are just as in love with the permanent distraction machine—the Internet—as anyone else. (Probably more.) The availability of webinars, virtual events, social media discussions, Slack, and Google Hangouts is terrific. But when we step away from our screens, we still gain a lot of value from good old-fashioned in-person interactions at an event. As attendees, we get to build our networks, learn about our peers’ innovations, and find great new solutions to bring back to our organizations. As sponsors, meeting prospects and customers face-to-face is invaluable for creating strong relationships. And everyone gets a chance to have a little fun while they’re at it! That said, we’re still very cautious about where we allocate our time for in-person content marketing conferences.
To help decide, we’ve created a list of content marketing conferences and events featuring the date, location, estimated number of attendees, conference owner and broad category each falls in. These are all important factors for assessing the value of an event, so it’ll be an invaluable resource as you plan your conference schedule for 2018.